Why to engage
Our manifesto
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For real Impact
Nudge equality through your services by supporting users distinctively.
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As a leader in design
Only 12% of creative directors are women.Where do all the women in design go?
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To represent and empower
Only a fifth of design jobs are filled by women. Represent and empower.
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Gendered target groups
70% of services are highly segregated
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To avoid stereotypes
What are the images, the values and the stories your work narrates and reproduces.
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To communicate better
Handle assumptions and expectations internally and with clients.
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For Justice
Break the status quo: lacking diversity is culturally accepted.
About
This is a research initiative - We continously explore how an inclusive design process can empower and celebrate the full espectrum of gender expression.
About the project